Press Info

Due to state mandates regarding an event of our size, press will be required to register on site, and are subject to the same vaccination requirements as a normal attendee.

Please email all press, media and other requests directly to press@sacanime.com


SacAnime welcomes and appreciates members of the press and media industry who come to our events, and we look forward to building a wonderful relationship with you.

Press Members of previous Sac Conventions must re-qualify for each event. You will receive an invitation to re-register for subsequent Sac Conventions events (including Sac-Con) provided you followed all the guidelines and the Press Member Code of Conduct at previous Sac Conventions events.

ONSITE REGISTRATION WILL BE AVAILABLE AT THE SHERATON GRAND HOTEL UPPER LEVEL CONFERENCE ROOM.

All Press Memberships are complimentary. Press access will not be given to any individuals who have not been approved for a current Press Membership. Press badges are to be worn AT ALL times while attending the event. Failure to do can result in inquisition and possible expulsion by security staff. A valid photo ID and business card with matching name must be presented at the time of check-in for each person being granted a press badge. The business card must include: your name, organization name, a website URL or publication information, and a valid email address and/or phone number. Along with their with their application, Press Members must submit a link to a sample of their previous press coverage including previous SacAnime/Sac-Con coverage, or coverage of similar pop-culture events within the past year.

If your organization publishes physical media or produces a radio or television broadcast, an emailed file copy of the work is acceptable. Press Members must adhere to the Press Member Code of Conduct. Failure to do so may result in membership cancellation. The Code of Conduct is available to all Press Members on the registration website. Organizations must have existed for at least 1 year.

If there are any questions on any of these matters, please email: press@sacanime.com


SacAnime Guest Interview Procedures

Interviews with official SacAnime Guests must be requested and arranged through Press Relations staff.  Only Press Members may request interviews with Guests. Interviews are at the discretion of our guests, please contact Press@sacanime.com in order to request one. Guest representatives will be contacted in order to attempt to schedule in an interview as their schedule allows. Requesting an interview does not guarantee that one will be arranged.

Press conference schedules will be available for small press, bloggers, and podcasters. All registered Press Members are welcome to attend. Recording equipment can be stored by Press Relations Staff upon request. All scheduling policies are to ensure conflicts do not arise.

Ad Hoc Interviews

Interview requests from attendees, dealers, and Guests are allowed so long as interference in the function of the convention do not occur. All pictures and interviews must be approved by the attendee, dealer, guest or their representative so long as it does interfere with celebrity signatures or dealer/guest interaction.

Photography Guidelines

While SacAnime allows for the usage of cameras (photo/video) at the convention for personal use, the convention has restrictions where and the type of equipment can be brought into the facility.

(A) The following locations are prohibited from using cameras (photo and video cameras, including, but not limited to, digital and film cameras, cell phone cameras, camcorders):

A1. Guest of Honor Autograph Areas (unless with the express permission of guest or agent, i.e. purchased selfie)
A2. Panel Rooms (when Guest Of Honor is present)
A3. Photo Op Room
A4. Dance Stage
A5. Gaming Competition Stage
A6. 18+ Areas
A7. Artist Alley/Vendor area (Unless given explicit permission by the owner of the booth)
A8. Restrooms/Bathrooms

(B) The following rules apply to types of photo/video equipment prohibited inside facility grounds:

B1. Professional Large Format Photo/Video Cameras
B2. Streaming [including v-tubing] (without written permission by the Convention Promoter and Convention Center)
B3. Fixed position and self supporting/free standing gear (including tripods, light stand)
B4. External flash
B5. Light modifiers (including LED light panel)
B6. Reflectors
B7. Bounce boards
B8. Wired Microphones

(C) The following items are prohibited anywhere in and around the convention:

C1. Drones (of any kind)

(D) When taking photo of any attendee/cosplayers, the following rules must be followed:

D1. Get permission of the attendee/cosplayer before taking photos.
D2. Do not impede the flow of traffic when taking a photo. Step to a clear area to take any photo

(E) Solicitation or arrangement of paid photo sessions on the grounds occupied by SacAnime, (currently: The Grand Ballroom, The Hyatt, The Sheraton Grand, Safe Credit Union Convention Center and Sacramento Memorial Auditorium), are strictly prohibited and grounds for immediate removal from the premises and no refunds will be provided for either party.